Improving Security Guard Services Through Feedback Management

Why do property managers have problems withcustomer service skills. The question then
their security guards? Well the answer to thatbecomes, how are the guards performing after
question can be either complicated or simple.5pm and on the weekends, during the hours that
There are many factors that can contribute toyou are not there? Are you still getting the same
the problems that a property manager can havelevel of service? For property managers who are
with his security guards including whom thenot on property daily, this question is even more
security guard company is, laws and regulationssignificant.
regarding security guards, budgetary constraints,Usually, property managers rely heavily on the
the security requirements at the property ininput from their clients about the performance of
question, the property manager's clients, and thesecurity during these off hours. The feedback
processes and procedures for security guardthat is given by a property manager's clients is
vendors to name just a few. As a propertyprobably some of the most significant feedback
manager you can control some of these factors,that can be given, at times even more important
while the others you can only accept. Of theseor revealing than the property manager's. Often
factors, the easiest to control are the processestimes, this feedback is only captured periodically
and procedures you establish for your securityand is usually part of a larger client survey. But
guard company. These processes and proceduresbecause this feedback is so important, both the
can alleviate 80 to 90% of the challenges thatguard company and the property manager should
you encounter.establish a formal process to regularly solicit this
Many property managers believe that it is thetype of client feedback.
responsibility of the security guard company toLike off-site property managers, guard company
make sure that the level of service that theysupervisory personnel are not always on-property
provide remains at a high level. In truth, many ofwith the guard, so seeking regular client feedback
the problems with security guards begin with thisshould always be an ongoing part of the service
erroneous belief. Although no one would disputethat any security guard company provides.
the fact that a vendor should supply the bestTypically, with most guard companies there is a
service that they are capable of providing, onefield supervisor or other management level
must realize that security guard companies are anemployee that randomly checks on the guards
especially unique type of vendor. Most vendorsduring the guard's shift. While the field supervisor
provide you with a service that is usually prettyis on-property they should be talking with your
easy to verify when the job is being well done.clients to ascertain if there are any comments or
For example, if you hire a landscaper and you seesuggestions for improving the service that they
that the grass is unevenly cut, then theare providing. Each guard company should also
landscaper is not doing the job well. But with mostestablish a process to receive comments or
guard companies, the level of service that theysuggestions from you and or your clients, when
provide is often not easily discernible. Are theysomething is going well or, more importantly,
hiring qualified employees? Do they train theirwhen something is going poorly. Additionally, those
guards adequately? What type of supervision docomments and suggestions and any ensuing
they provide? Fortunately, most security guardcorrections or changes in service should be
companies do a good job at providing adequatecompiled into a report and tracked. This report
service to most of their clients. In fact, with mostshould then be provided to the property manager
security guard contracts, the level of serviceon a monthly basis as part of the overall security
initially meets and sometimes exceeds theservice.
property manager's expectations. Unfortunately, inBased on this report of client feedback, property
many of these cases a gradual decline in themanagers will have an actionable report that they
quality of services seems to occur over time.and the security guard company can use to make
Some property managers believe that this declineadjustments to personnel or procedures to
in quality is to be anticipated with all guardmaintain a high level of service. Property
companies, when the truth is that it should not bemanagers should also contemplate providing an
expected.abbreviated version of this report to their clients
There are four (4) main reasons that the qualityto let them know that their concerns are being
of service provided by security guard companiesheard and addressed. If these processes do not
tends to decline. Typically those reasons are:exist, then the security guard company is missing
1. Lack of feedback;opportunities to improve the service that they
2. Guard and company are not truly heldare providing.
accountable for poor performance;In most cases when service quality begins to
3. Guards are poorly trained;decline, your clients notice the change and will
4. Inadequate supervision of the guards.definitely offer insight into the situation. It occurs
The easiest to correct of the four (4) is thefar too often that a security guard begins to
feedback that is given to the security guardshow poor performance traits that if corrected in
company. Irregular feedback for your guarda timely manner could eliminate future problems.
company often means missed opportunities forYour clients can, and should be, your eyes and
incremental increases in efficiency. If you are aears when it comes to monitoring your security
property manager who is on-property daily, theguard agency, because the more feedback that is
depth of feedback that you can provide to yourgiven, the more that you will be able to judge the
security guard company is probably fairlystrengths and weaknesses of the services that
substantial when assessing the security guardsyou are receiving. So engage your clients and
that you see while you are there. You can seekeep them engaged in defining your level of
whether or not the guard is in uniform, if thesecurity service.
guard knows how to do the job, and the guard's