| In his e-book, "Marketing for Private | | | | R - Re-Investments. Simply put, you have to |
| Investigators", Paul Parcell of InfoQuest outlines | | | | branch out beyond your current market. If you |
| tips on how to market your private investigation | | | | are good in photography or any other software, |
| service despite the financial crisis. He shares | | | | your services may include inventory, indexing or |
| pointers based on the acronym S.M.A.R.T.S. | | | | cataloguing. You can also offer to review cold |
| S - Salesmanship. How do you make people | | | | cases for the police files. Relying on just one |
| realize that they need your service? Sales is not | | | | market tier prevents you from getting more |
| just plain selling. You have to educate them on | | | | opportunities. |
| the benefits of your service. | | | | T - Time Management. For services that charge |
| M - Media. Modern technology makes available | | | | by the hour, time is important. Organizing your |
| multimedia tools to include the internet and not | | | | daily activities and avoiding procrastination make |
| just the print and television. There are a slew of | | | | things move fast. The more projects you finish, |
| multimedia tools at your disposal and some are | | | | the more clients you can accommodate. |
| free to use. For internet presence, you can start | | | | S - Service. The quality of service you give to |
| with a blog. For printing services, you can go | | | | your clients determines your success. If your |
| check online for your brochures, business cards, | | | | client is satisfied with the service you offer, word |
| posters, banners or postcards. | | | | of mouth advertisement and referrals will get you |
| A - Associations. Establish your network through | | | | more clients. |
| your peers, through symposiums or conventions | | | | Review your objectives based on the pointers |
| of your target market or simply membership to | | | | outlined. Be persistent. Do not quit and strive to |
| associations like the Rotary Club or Chamber of | | | | be the best Private Investigator. |
| Commerce. | | | | |